RETROSPECTIVE ON HERB LUBALIN
Herbert F. (Herb) Lubalin (1918 – May 24, 1981) was a prominent American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.
-SOURCE WIKIPEDIA
ONE OF MY FAVORITE FONTS, I JUST DID A NEW TEE WITH THIS INSPIRATION TOO. PEEP OUT THE SKETCH OF THE MTV LOGO? COULD'VE BEEN THE ONE.
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